Wednesday, December 19, 2012

A Blog what is it?

It's BLOG HOP time!
by petra ortiz 12 19 2012

I’m very happy and excited to have been asked to partcipate in a blog hop, even though I had no idea what it was... A blog hop is a way to introduce readers to new authors and their books.

The way it works is an author tags 'you' and then you tag five other authors for the following week.

So, here I am--tagged!

I have to answer 10 questions (as you can see below) and then I provide a link to my book.

 I also link to the person who tagged me. In this case, thanks to Lanie Dills Publishing for tagging me. I have enjoyed learning about their latest book: "Abundance Is For You Too: Experience an abundant life in 5 simple steps"  

At the end of this post I’ve listed five new authors for the upcoming Blog Hop. Take a moment to visit each of their blogs, and see what they are currently writing about.

This is such an exciting and wonderful idea--I am ready to do more blog hops. :)


1. What is the working title of your book?

My book is titled How to find a Midwife and Doula, in the pursuit of a more natural childbirth experience.

2. Where did the idea come from for the book?

This is the second time I've been in a half-awake state when an idea for a book 'hits' me: interview midwives and doulas, so that more pregnant people, who are considering hiring one or both--will have their top questions answered 'before' actually interviewing and ultimately hiring one [or both].

I chose to hire a midwife for each of my own pregnancies, and I honestly believe that if I didn't have one especially during labour, I would probably have been more stressed about being in actual labour, and perhaps even in more pain. I prefer to give birth at home, with a midwife by my side, and a doula [especially for the help I need immediately afterwards] for support.

I interviewed some wonderful people in the field, whittled down to a few really awesome midwives and doulas, and their answers are there in the book-to help anyone who is looking to have a more natural childbirth experience. I also wanted to give extra information and support to 'Dads' so I devote two chapters just for them. One of the chapters practically guarantees that Dad will look like an absolute HERO 'forever'. Crazy huh?

3. What genre does your book fall under?

Non-Fiction – Women's Health – Pregnancy & Chilbirth

4. Which actors would you choose to play your characters in a movie rendition?

Well first of all, I'd want it to be a comedy. And I believe Sigourney Weaver would make an awesome more 'mature' midwife, while Sean Young would make a cute [and perhaps bumbling] doula and sidekick.

5. What is the one-sentence synopsis of your book?

The top questions and answers straight from Midwives and Doulas, before you choose to hire one preferably both, in the pursuit of a more natural childbirth experience.

6. Will your book be self-published or represented by an agency?

My book is self-published on Amazon Kindle [ebook], Barnes & Noble [ebook], iBookstore [ebook], Amazon CreateSpace [paperback] in a black & white version, and a full colour version.  One of the doulas is also a professional photographer and several of his lovely photographs grace the pages of this book.

7. How long did it take you to write the first draft of your manuscript?

Well let's see: beginning the morning of the half-awake dream/idea--I immediately got up from my bed and wrote down as much as I could, of the how/what/when/where/why, to actual publish date, approximately 4 to 6 weeks.

I write more about that weird experience here

8. What other books would you compare this story to within your genre?

I can't compare it to others because I don't know of any books that include mainly interviews of midwives and doulas.   But in this book we (myself and one of the Doula/contributing authors) reference:

Henci Goer's The Thinking Woman's Guide to a Better Birth,
Robert Bradley's Husband-Coached Childbirth,
and Elaine Petrone's The Miracle Ball Method for Pregnancy: Relieve Back Pain, Ease Labor, Reduce Stress, Regain a Flat Belly.

9. Who or What inspired you to write this book?

Spiritual Guidance

10. What else about your book might pique the reader’s interest?

One thing that jumps out at me, and I have noticed some reviewers of my book also mention this: reasons why one should NOT have their water broken prematurely.

Two, the special section I created for Dads and or Partners, that helps them to offer the best support, at the most appropriate times, for Mom. So much so, that Dad will be looked upon as a hero forever. :)

OK, thanks for reading, and thank you Lanie Dills Publishing at for the invite to participate! I enjoy learning about all of your very [I must say this] exciting, titillating and intriguing titles, and look forward to your Abundance book

Here is one of my book trailers:


Take a moment to share, tweet, and or email this post, and do explore the current works of these amazing authors--it will be time well spent:

Watch next week for these new authors who will be joining the Blog Hop:

S.E. Gregg has written The Christian Olympics-Going for the Gold Crowns. The Apostle Paul’s references to the Ancient Greek Games, for the Christians of his day, was the best analogy to use to show how to finish the race of faith, and this book explores these analogies, and how they relate to the life of Christians today.  

Kathy Cane has created  Jimmy's Gone Green picture book, which teaches kids the meaning of 'going green' via ten simple steps. It includes playful rhymes, colourful illustrations, and is great for beginning readers. 

Barbara Miller's bestseller You Lost Your Marriage Not Your Life, How to Create the Life You Want Your Way  is a self-help book for women who have experienced the pain and loss of their marriages through divorce.

You won’t want to miss reading about these exciting authors and their current projects. They will be joining the Blog Hop next Wednesday, December 26th 2012 so be sure to check them out then.


Saturday, December 1, 2012

New Ideas for your Book Trailers: Holiday Themes and Captions

New Ideas for your Book Trailers: Holiday Themes and Captions

hello :)

I enjoy creating book trailers for Authors. When I am given permission to post, I add the YouTube URL of my clients' book trailer and post it onto my Pinterest 'Book Trailers' board

A new item available for animated stylized videos is CAPTIONS, that is, adding text beneath or above an image in your book trailer or promotional video.

If your book is holiday-themed, you may want to include holiday images, or even holiday animated 'backgrounds' or videos [example below].  Even if your book is NOT based on a Holiday, if you are planning on creating a holiday campaign this is one inexpensive and quick way to do so. 

And once you've uploaded your video to all or any video sharing sites, you now have 24 / 7 free advertising for your book for years to come.  I recommend making several different types of videos per book. 

Here is an example of a Holiday-themed video [there are various themes available] that includes captions and texts and a couple [of many] holiday video clips I have available.  Maybe I have something you are looking for ? I have lots of holiday images and animated backgrounds.

I hope this was a helpful post, feel free to contact me if you need tips, ideas or help with your book trailers or other promotional videos...ask me for samples too if  you wish.

youtube link to the video above is here:

Best Wishes on your video marketing efforts,


for other Book Trailer Ideas see


Monday, November 12, 2012

Avoid these book cover mistakes, and make more royalties

One of the biggest problems authors face is marketing their book.

The main reason why your book may not be selling more, is because of the book cover design.

This is officially my 'go to' guide for book covers. Currently a free live workshop is being offered inside this course--so I suggest you take a look at what's available pronto.

If you want better-looking covers, and 2 to 3x more royalties, you will want to check this out. It includes a well-designed template that can be modified in Photoshop or Gimp, along with video tutorials and PDF guides.

I've spent my Veteran's Day going through the entire course and am ready to work on updating some of my ebook covers now.   [thanks guys and gals!]

I have some skill with image editing software, but when it comes to the actual design: I need help! And one thing this system includes that I absolutely needed was tips, tricks and design video tutorials. I love videos--if you know me, you know this!
You can do the same thing: avoid deadly book cover mistakes, and attract more Amazon buyers, with what you will learn click here to read more
or go straight here to read ALL ABOUT IT ----->

by Petra Ortiz

Saturday, October 13, 2012

Friday, October 5, 2012

Ideas for your Book Trailer


I enjoy creating book trailers for Authors.  When I am given permission to post, I add the YouTube URL of my clients' book trailer and post it onto my Pinterest 'Book Trailers' board

One type of book trailer you may want to consider is where you, the Author, record yourself reading your introduction.  I have done this for my 'What is Healthy Coffee' book and all I did was gather royalty images, use a video software site as an upgraded member, and added the mp3 file of my voiceover to the video at the video software site.  Currently it is posted at my main website however I will embed the video here as well.

Another option you have, is to go lighter on the images, heavy on the texts describing your book.  And, most importantly, using appropriate music, perhaps a royalty free soundtrack, added to your book trailer.  A book trailer without music or voiceover is just plain BORING. Don't do it.

You should include the title of your book, your actual book cover image(s), Author name, and publisher,etc, in the beginning and ending of your book trailer.  Here is a very heavy-on-the-text trailer that combines a series of books into one video:

The texts should not 'give everything away' rather it should create intrigue.  In some book trailers I've created [check my Pinterest board I mentioned] I used snapshots of the book's reviews, grabbed bits of super-exciting texts from the description section, and illustrations from the book itself if provided.

If your book is heavily-illustrated then by all means, a great book trailer would be to display the images using various transitions and animations, and light music underneath the Author's voiceover or full volume music and no voice.  Here is a children's book example:

Ideas of what to say:  Why you, the Author wrote the book, who is it for?  Read the first chapter perhaps?  Read the entire book, especially if it is a short children's book, as the images are displayed.

Always give a call to action at the end of the video.

Examples "Available for Kindle and Paperback at"

or "Read a sample chapter now at..." 

Always include your website, blog, URL that directs viewers to learn more and to buy your book(s).

I hope this helps, I am always creating book trailers so if you have any questions feel free to ask.

Petra Ortiz